Hotel Revenue Optimization Essentials Webinar Classes


Today more than ever it is essential for hoteliers across disciplines to be able to confidently navigate both the art and science of revenue optimization, and confirm their knowledge, experience, and capabilities in the field.

This course takes a deep dive into the fundamentals, cross-disciplinary partnerships, and emerging elements impacting revenue optimization.

This is an excellent “prep course” if you’re considering pursuing the Certified Revenue Management Executive (CRME) certification.


Once a week for six consecutive weeks, you’ll attend a instructor-led session online.
Each session will be between 60 – 90 minutes.

You will learn and be able to apply best practices in multiple areas including:

  • Fundamentals of distribution
  • Departmental integration
  • Economics and RM
  • Understanding the market
  • Segmentation
  • Forecasting
  • Pricing
  • Inventory Control
  • Performance Analysis
  • The role of data analytics in revenue optimization and marketing
  • Managing owner expectations
  • Emerging elements impacting revenue optimization
  • Total Hotel Revenue Optimization

What’s included:

  • Six weekly webinar classes of 60-90 minutes each
  • HSMAI CRME Study Guide “Evolving Dynamics of Revenue Management” PDF Version
  • US$75 off the cost of gaining your CRME


  • Shannon Knapp Founder/Director, SKNapp Consulting & Product Consultant, SiteMinder, HSMAI Advisory Board Member and Certified Trainer in Revenue & Distribution


This course is for you if:

  • Aspire to become a revenue optimization professional and want to learn the principles of revenue optimization.
  • Work closely with, and are impacted by, revenue optimization in your organization (you might be a general manager, director of sales, director of marketing, asset manager, or distribution professional).
  • Are studying to take the CRME certification exam. This is an excellent “prep course” to get you ready.

Course Length
6 Weeks

Live virtual course will start at 1:00pm (Singapore time) every Tuesday for six consecutive weeks (all sessions will be recorded).


  • 100% online
  • Instructor-led
  • Small class sizes ensure personalised attention and interaction
  • Participants are encouraged to turn on their web cams during the course as we will be discussing the concepts covered as you would in a classroom.


How to apply digital marketing knowledge to grow revenue


How to optimize digital marketing opportunities for hotel properties and partners


How to make better decisions around marketing channel ROI


How to communicate strategies more credibly to owners, vendors, and other team members

Contact Us

Send us an email for any queries you have about HSMAI Academy and we'll get back to you as soon as possible.