Building your Hotel Sales Strategy for 2025
A Fresh approach to Confident Sales Strategies that drive Success in 2025
3-Hour, In-Person, Instructor-Led Training
9:00am - 12:30pm 11th October, 2024 at the M Social Hotel Phuket
As hotels finalise their undoubtedly ambitious revenue goals for 2025, this exclusive 3-hour workshop is designed for Directors of Sales, Directors of Sales & Marketing, Directors of Revenue, and General Managers. Applicable for both resorts and corporate hotels, this session provides practical tools and actionable strategies that will help you validate and build a cohesive account strategy for 2025.
Join Us to Elevate Your Sales Career
Don’t miss this opportunity to learn how to elevate the sales techniques and strategies of your team. Secure your spot today and take the first step towards transforming the sales approach and achieving outstanding results in the competitive landscape of hotel sales.
This workshop is workshop is exclusive to HSMAI, providing an excellent opportunity for professionals to experience the quality and depth of training. Perfect for individuals and teams looking to make a significant impact in their sales performance in 2025.
YOU WILL LEARN
Equip hotel sales professionals with strategic frameworks and practical tools for navigating account life cycles, planning strategically, and effectively handling common objections.
The topics covered during the 3-hour class are:
| Time | Session | Details |
| 9:00 AM – 9:15 AM | Welcome and Introduction | Outline of the workshop’s goals and quick introductions. |
| 9:15 AM – 9:45 AM | Lost Opportunities: The Cost of Not Aligning Your Sales Strategy to Your Customer’s Needs | Explore the consequences of not having a clear Value Proposition Canvas, including misaligned offers, low conversion rates, and missed revenue opportunities. Learn how to align your hotel’s offerings with what customers really want, using the Value Proposition Canvas to ensure clarity and focus. |
| 9:45 AM – 10:30 AM | Missing the Mark: Why Not Understanding the Account Lifecycle Could Cost You Your Revenue Targets Next Year | Understand how failing to recognize the different stages of the account lifecycle can lead to lost revenue, poor client retention, and missed cross-selling opportunities. This session provides tools to better assess and categorize accounts to maximize long-term value. |
| 10:30 AM – 10:45 AM | Coffee Break | Networking and informal discussions. |
| 10:45 AM – 11:30 AM | Understanding Sales Objections: The Psychology Behind Client Concerns & How to Overcome Them | Explore the emotional and psychological drivers behind common objections, learn reframing techniques, and engage in interactive role-playing exercises. |
| 11:30 AM – 12:00 PM | Wrap-Up and Introduction to Full Program | Recap of key takeaways and an introduction to the full 3-day training program, offering a deeper dive into sales, marketing, and revenue leadership. |
| 12:00 PM – 12:15 PM | Q&A and Closing Remarks | Final questions and insights, with guidance on transitioning to the full training program. |
- Achieve 2025 Targets in a Complex Market: With fierce competition and evolving market demands, this workshop offers critical strategies and tools to drive superior performance and stay ahead of the competition.
- Navigate Increasing Performance Pressures: Revenue growth is under greater scrutiny, and leadership is expected to deliver more than just targets. This workshop helps leaders align sales, and revenue strategies with real-time market dynamics, driving consistent results.
- Transform Leadership in Sales and Revenue Strategy: Leaders today must inspire, motivate, and drive innovation. Learn how to foster cross-departmental collaboration and maximize your team’s potential to exceed performance expectations.
- Maximize Revenue Through Cross-Functional Alignment: General Managers and Directors of Revenue will discover how they can actively support the sales function and ensure seamless integration across all departments to achieve unified financial goals.
- Combat Market Uncertainty: With economic fluctuations and shifting customer behaviors, forecasting for 2025 is unpredictable. This workshop offers practical techniques to anticipate changes and maintain resilience in both corporate and resort settings.
- Optimize Account Management for Maximum Impact: With new challenges and opportunities in client retention, this workshop provides strategies to optimize account management, ensuring you build long-lasting, profitable relationships with your key accounts.
SCROLL DOWN TO ENROL
- Directors of Sales and Directors of Sales & Marketing: Looking to drive high-performance sales teams and secure bookings for 2025.
- Directors of Revenue: Seeking better alignment between revenue and sales strategies for optimal commercial results.
- General Managers: Interested in learning how to better support sales and marketing teams and drive cross-functional alignment to achieve revenue goals.
SCROLL DOWN TO ENROL
- Align Sales and Revenue Strategies with Business Goals 2025: Learn how to align your hotel’s offering with your client’s needs by using the Value Proposition Canvas, boosting conversions and increasing account retention.
- Master the Account Lifecycle for Cross-Departmental Success: Learn how to identify the life-cycle stage of your key accounts, increasing productivity of your team with specific engagement strategies for your key accounts.
- Understand and Overcome Sales Objections with Confidence: Equip your team with key negotiation insights and the psychological drivers behind objections to confidently address client concerns, turning objections into opportunities.
This workshop gets you started to develop your strategic plan for 2025. There will be an opportunity to continue learning more in a future, comprehensive 3-day training program that delves deeper into advanced sales strategies, as well as cross-departmental leadership development. Attendees will receive exclusive offers for early registration to the advanced course.
Speak to Heidi Gempel for more information.
TRAINER
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Heidi Gempel Managing Partner & Founder at HGE International & Facilitator HSMAI Commercial Advisory Board
ENROL IN PHUKET CLASS
Limited Seating
Registration Fee:
HSMAI Members THB4,500
Non members THB5,300
Includes:
- 3-Hour training from 9:00am to 12:30pm
- Morning coffee / tea
- Lunch at M Social
- Certificate of Completion
ENROL IN BANGKOK CLASS
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