![[WATCH] Total Revenue Management and its impact on Hotel Profitability](https://hsmaiacademy.org/wp-content/uploads/sites/11/2024/07/cash-money-image.jpg "[WATCH] Total Revenue Management and its impact on Hotel Profitability")
Total Revenue Management and its impact on Hotel Profitability
by Frederic Toitot, Vice President, Global Learning & Development at Accor and Chair of the HSMAI Region Europe Revenue Optimization Advisory Board.
HSMAI Region Europe has been in conversation with Hospitality Industry Experts. Among the topics discussed:
– Why does Total Revenue Management matter?
– Why is Total Revenue Management still something that needs to be addressed?
– How should Total Revenue Management be set up and used?
– How to measure Total Revenue Management?
WATCH (12mins):
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