Average Daily Rate – Figure derived by dividing actual daily revenue by the total number of rooms sold. Actual Daily Revenue / Total # of rooms [...]


Average Length of Stay – Figure derived by adding the total number of nights and dividing by the total number of bookings. Total # of nights / Total # [...]


Best Available Rate – The non-qualified, publicly available rate that serves as the baseline for comparison between hotels. This rate serves as the [...]


Closed to Arrival – A room inventory control function. Indicates that a reservation cannot be confirmed for arrival on this date.Customer Relationship Management – The name given to increasingly sophisticated programs to maintain close, lasting relationships between a company and [...]