CRM | HSMAI Academy

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Customer Relationship Management. The practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer relations, retention, and sales growth.

Alternative Meanings:

CRM
Customer Relationship Management - The name given to increasingly sophisticated programs to maintain close, lasting relationships between a company and its customers; between a hotel and its guests. CRS Originally, the term used for a Global Distribution System. Now used in the hotel industry to refer to a hotel company’s central reservation system—its CRS.

Related Terms:

Term: Customer Relationship Management