HSMAI Sales Academy


Are you looking to increase your skills and your sales return? HSMAI schedule annual Sales events in Asia, Europe and America.   

In Asia, Singapore and Sydney will host our 2-day Sales Training Workshops in November, 2020 to increase your sales skills knowledge and skills.  Learn best practice for hotel sales from the our expert trainers with years of experience working in hotel sales.

More information coming soon!

In Europe and America, the Sales Leader Forums  are unique events that advance the hotel sales discipline by elevating the knowledge and skills of off-property sales leaders when it comes to important trends, critical insights, and best practices…and what it means for leading hotel sales teams in today’s landscape.

Learn more: Europe Forum

Learn more: America’s Forum


Are you looking to expand your knowledge?

The Sales role is changing, digital has been disrupting your roles for many years.  Arm yourself with more skills to ensure your skills are relevant in the Hospitality Industry over the next few years.

Learn more about other disciplines and upskill yourself.  Check out the options below, from Sales Leader Forums to online courses, whitepapers to face-to-face workshops and webinars, HSMAI brings you plenty of ideas on how to expand your knowledge and skills.


Are you working the Hotel Sales or Account Management areas in the hotel industry?  Looking for an edge to set you apart from your peers?  Get yourself certified by your industry organisation, HSMAI. 

Over 1,000 people have earned their CHSE  designation (Certified Hospitality Sales Executive).  When you earn your designation, wear it proudly: 



Note: The CHSE certification program is currently being updated by HSMAI.

Hotel Sales Training Workshops

New in 2020, the HSMAI 2-Day Sales Training Workshops for hotels is are classroom style training sessions specifcally for professionals working in hotel sales positions, or those aspiring to work in sales.  By elevating the knowledge and skills of hotel sales people this workshopwill cover important trends, critical insights, and lots of best practices delivered by hotel sales professionals.

The Workshop has been created by HSMAI’s Sales Advisory Board in Asia Pacific.  The first workshops will be held in Sydney and Singapore late in 2020.

Check out our calendar of events at hsmaiasia.org. No sales pitches, just genuine learning to improve your skills.

Sales2Win currently includes distinct, in-depth sales education programs covering Account Management and Select Service Selling for General Managers and Hotel Salespeople. Additional programs in development include Sports Sales, Inside Sales, Regional Sales, Catering Sales, Strategic Account Management, and Destination Sales.

Please visit our Publications page at http://www.hsmai.org/trends/content.cfm?ItemNumber=4850

Sales Webinars

Produced by HSMAI’s America’s Sales Advisory Board, this series explore the top issues and offers effective strategies and tactics to increase your organizations ROI

For more Webinar topics, please visit our Knowledge Center. Note that some webinars are only free for members.  Non-members may have to pay a fee to access some webinars.

Checkout our videos from recent HSMAI Conferences:

HSMAI is pleased to present here 10 videos from select sessions at our 2017 Digital Marketing Strategy Conference. This series is sponsored by STR and Hotel News Now.

For over 1,000 Case Studies on Digital Marketing, please visit our website at www.adrianawards.com






  • Get Ready

    Fast-track your learning by studying digital marketing

  • Get experience

    Get on-the-job experience through a job in marketing, internships & attending HSMAI training workshops

  • Get Certified

    Prove your skills and experience with a globally-recognised certification

  • Keep Learning

    Keep up to date and gain new skills with short, online courses in sales, marketing & revenue topics

  • Leadership

    To continue to grow your career, get some leadership skills by doing more online courses in other disciplines or specialised leadership courses.

Contact Us

Send us an email for any queries you have about HSMAI Academy and we'll get back to you as soon as possible.