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General Managers guide to Hotel Owners and Asset Managers

$68.00 $79.20

Overview: Learn how the owner looks at the property performance and the criteria for increasing the value of their asset.  Should you be re-thinking the culture and strategy to better meet owners’ objectives?  How can you come to an agreement with owners on investing in marketing?

This course forms part of a program to earn a Certificate in Business Acumen (Hospitality). You can either study the full Certificate program or just take individual courses to update your skills.

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Description

Learn how the owner looks at the property performance and the criteria for increasing the value of their asset.  Should you be re-thinking the culture and strategy to better meet owners’ objectives?  How can you come to an agreement with owners on investing in marketing?

You will learn:
  • How Owners measure the value of their asset
  • Tips for managing the relationship with your owner
  • Understand your real cost of sale by channel (most hotels omit certain data you need)
  • Shifting Mindset: Marketing or Direct Channel Commission
  • How to assess your Sales & Marketing function
  • How to demonstrate your strategy and why it will increase profit and asset value
  • How to convince owners/ head office to invest more in digital

(For the purpose of this course, Owners can be individual property owners or a brand/chain who owns the assets).  This course forms part of a program to earn a Certificate in Business Acumen (Hospitality).  You can either study the full Certificate program or just take individual courses to update your skills.