Owned Media: Content & Rich Media
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Start anytime
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Study anywhere
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Practical skills
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Be job ready
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Affordable from US$55
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Pathway to Certificate program
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12 Months Access
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Globally recognised
Owned Media: Content & Rich Media
Content matters. It represents one of your hotel’s key “salespeople,” available to guests whenever and wherever they are along their purchase path. Whether your guests are dreaming, planning, booking, experiencing, or sharing, content performs a vital role in the process:
- It inspires guests when they’re dreaming.
- It answers questions when they’re planning.
- It provides assurance when they’re booking.
- It offers guidance while they’re experiencing your destination.
- It inspires, reminds, and delights them and others as well when they’re sharing their experience with friends, family, and colleagues.
This course focuses includes multiple YouTube videos as examples of hotel and resort content. If you do not have access to YouTube, you may not get all the benefits we would like you to from this course; however, you will get a lot of best practices to help you develop your content strategy.
You will learn:
- How to develop your hotel’s content strategy
- Best practice for content
- Which type of content to use in different situations
- What rich media is
- About storytelling and how to create your own stories
- Those pursuing the HSMAI Certificate in Digital Marketing
- Digital marketers and commercial managers at a hotel, management company, or holiday rental wanting to learn about the methods to bring in more bookings and more revenue
- Asset owners, management company leaders, holiday rental agents, and hoteliers wondering if it’s worth investing in digital marketing
- People just starting in the marketing department who will benefit from learning how they can influence booking volumes at their property
This course is created by hoteliers for hoteliers. Leaders in hotels around the global have worked together to create a curriculum for people looking to grow their careers in revenue management and digital marketing.
- HSMAI Members pay US$55 for this course (complete the 10-course program and get your Certificate for just US$400…a saving of US$150)
- Non-members pay US$65 for this course (complete the 10-course program and get your Certificate for just US$550)
- Includes online access to course material for 12 months
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