Owned Media: CRM, Email Marketing, & Loyalty
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Start anytime
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Study anywhere
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Practical skills
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Be job ready
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Affordable from US$55
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Pathway to Certificate program
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12 Months Access
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Globally recognised
Owned Media: CRM, Email Marketing, & Loyalty
Effective email marketing serves many different functions and can move the guest along their digital journey from awareness through the booking process to brand advocacy after the stay. It is critical to identify the right time to send the right message to your guests. This means creating and segmenting customer lists, crafting compelling messaging, and making offers based on what is appealing to a particular customer at a particular time.
To be successful, you’ll need to know the role of the CRM and how you can target your “best” guests.
You will learn:
- Best practices for email marketing
- The different types of email marketing and when to use each type
- How to improve your email marketing results
- What CRM is and why it is important for effective email marketing
- How to target the customer throughout the whole customer journey
- About privacy regulations, first-party data, and cookies
- Those pursuing the HSMAI Certificate in Digital Marketing
- Digital marketers and commercial managers at a hotel, management company, or holiday rental wanting to learn about the methods to bring in more bookings and more revenue
- Asset owners, management company leaders, holiday rental agents, and hoteliers wondering if it’s worth investing in digital marketing
- People just starting in the marketing department who will benefit from learning how they can influence booking volumes at their property
This course is created by hoteliers for hoteliers. Leaders in hotels around the global have worked together to create a curriculum for people looking to grow their careers in revenue management and digital marketing.
- HSMAI Members pay US$55 for this course (complete the 10-course program and get your Certificate for just US$400…a saving of US$150)
- Non-members pay US$65 for this course (complete the 10-course program and get your Certificate for just US$550)
- Includes online access to course material for 12 months
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