Owned Media: Optimizing for Voice Search & Chatbots
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Start anytime
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Study anywhere
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Practical skills
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Be job ready
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Affordable from US$55
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Pathway to Certificate program
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12 Months Access
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Globally recognised
Owned Media: Optimizing for Voice Search and Chatbots
Consumers are increasingly employing multiple devices and search channels—including voice search—throughout all stages of travel. To meet customers where they are, and leveraging advances in artificial intelligence (AI), web and social optimization for voice search in hotel marketing is expected to increase significantly. Now is the time to get your content ready for potential guests to use voice search to find your property or your special offers.
At the same time, chatbots can be very effective in engaging guests while reducing the labor associated with responding to messages and texts.
Both automations use “structured data” in a specific schema to respond to guests’ questions and provide the correct answers.
You will learn:
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- The benefits of implementing automation in customer interactions
- How this automation can help your customer satisfaction without taking away the human element that is so valuable when the guest is on-property or contacting your support centre
- What structured data is and how to use it to optimise your site/sites
- What an AEO (Answer Engine Optimization) is and how to optimise it
- About the different types of chatbots
- Those pursuing the HSMAI Certificate in Digital Marketing
- Digital marketers and commercial managers at a hotel, management company, or holiday rental wanting to learn about the methods to bring in more bookings and more revenue
- Asset owners, management company leaders, holiday rental agents, and hoteliers wondering if it’s worth investing in digital marketing
- People just starting in the marketing department who will benefit from learning how they can influence booking volumes at their property
This course is created by hoteliers for hoteliers. Leaders in hotels around the global have worked together to create a curriculum for people looking to grow their careers in revenue management and digital marketing.
- HSMAI Members pay US$55 for this course (complete the 10-course program and get your Certificate for just US$400…a saving of US$150)
- Non-members pay US$65 for this course (complete the 10-course program and get your Certificate for just US$550)
- Includes online access to course material for 12 months
