Introduction to Hotel Digital Marketing
Online Course including “Components of Digital Marketing”
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Start anytime
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Study anywhere
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Practical skills
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Be job ready
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Affordable from US$55
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Pathway to Certification
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12 Months Access
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Globally recognised
Course Overview
This course provides an overview of digital marketing with a focus on the hospitality industry and addresses the industry terminology, the three big categories of digital media, and how each category can be used to promote a property. To aid those learners moving from a traditional marketing role into a digital role, the course include a section on “The Evolution of Traditional to Digital Marketing.”
You will learn:
- How marketing has evolved and the implications for hotel marketing
- About the three big categories of digital marketing and their roles in the digital marketing funnel:
- Paid Media
- Owned Media
- Earned Media
- Those pursuing the HSMAI Certificate in Revenue Management (Hospitality) or the Certificate in Digital Marketing
- People wanting to learn about the methods hoteliers can use to bring in more bookings and more revenue
- Asset owners, management company leaders, holiday rental agents, and hoteliers wondering if it’s worth investing in digital marketing
- People just starting in the revenue or marketing department who will benefit from learning how they can influence booking volumes at their property
This course is created by hoteliers for hoteliers. Leaders in hotels around the global have worked together to create a curriculum for people looking to grow their careers in revenue management and digital marketing.
- HSMAI Members pay US$55 for this course (complete the 10-course program and get your Certificate for just US$400…a saving of US$150)
- Non-members pay US$65 for this course (complete the 10-course program and get your Certificate for just US$550)
- Includes online access to course material for 12 months
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