Watch the recorded webinar on Pricing Psychology in Challenging Times which illustrates, based on data from the 2009-2010 recession, the implications of price changes during low demand periods. Make a list of all the people in your organization that could benefit from hearing this message.  

Send the link to them with a note encouraging them to watch the webinar.

BONUS: Claim 30 minutes of professional development on your CRME application or recertification if you watch the video.

Hear from economists in each HSMAI region around the globe. They will cover the implications of the pandemic on key economic indicators, provide insights into the impacts of economic and geopolitical forces on the year ahead, and provide perspective on recovery expectations and their implications for the hotel industry. 

• • Americas
  • Asia Pacific
  • Europe
  • Middle East

A small fee applies for these presentations.  You can purchase ALL ROC@Home sessions for a total of US$25.00.  

Review Evolving Dynamics: From Revenue Management to Revenue Strategy (the study guide for the Certified Revenue Management Executive certification) and identify the areas where you or your team need a refresher. 

BONUS: Register for the Toolkit and you can purchase a digital copy of the book at a very special rate:

• US$20 for HSMAI Members
• US$40 for non-members 

Apply for the CRME certification and prove your professional ROI. 

Review Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today’s Digital Landscape (the study guide for the Certified Hospitality Digital Marketer certification) and identify the areas where you or your team need more education or a refresher.

BONUS: Through to the end of June, purchase a digital copy of the book at a very special rate:

• US$20 for HSMAI Members
• US$40 for non-members (Discount link coming soon!)

Apply for the CHDM certification and prove your professional ROI. 

Watch the “Lightning Round” presentations from recent HSMAI conferences, and discuss what your hotel(s) can take away from the advice that is shared. For each video you watch, claim 15 minutes of professional development on your CRME or CHDM application or recertification.

• • Marketing in a Zero Click World
  • AI & Machine Learning for Business Leaders
  • Better in 6m 40s
  • Product Bundling for hotels 1m
  • 80 Hours in October – Key Learnings Hurricane Michael
  • Revenue Management — The Good, the Bad, and the Ugly
  • Get Their Hands Out of Your Cookie Jar!
  • Driving the Revenue Management Culture Past Rooms
  • How to Own Your Owner
  • Owners Perspective on funding Digital Marketing 4m
  • What’s Different About Revenue Management in Franchised Hotels?
  • Is your Hotel targeting Staycationers?

Think about the questions that are most on the minds of hospitality commercial leaders globally. What can you answer today? What do you need to learn more about? Make a plan to get the information that you need.  HSMAI will add some more links to good content right up until the 17^th June.

Questions to ask yourself

• • • Who is our customer today, and what drives their booking decision?
    • How do we shift focus to new markets and ways to capture previously untapped business?
    • What are realistic expectations of revenue optimization for business transient?
    • What will the mix of business look like? And for how long?
    • What are the most effective and creative ways to build traveler confidence?

Think about the questions that are most on the minds of revenue optimization leaders globally. What can you answer today? What do you need to learn more about? Make a plan to get the information that you need.  HSMAI will add some more links to good content right up until the 17^th June.

Questions for the Revenue team:

• • • • How can I be a good leader in difficult and volatile times?
      • How will revenue managers’ jobs change in the short term?
      • What are the best ways to optimize our revenue team meetings (and communications with stakeholders) in a virtual environment?

Think about the questions that are most on the minds of hospitality sales leaders globally. What can you answer today? What do you need to learn more about? Make a plan to get the information that you need.  HSMAI will add some more links to good content right up until the 17^th June.

1. • • How will sales managers’ jobs change in the short term?
     • How can we best balance safety/security messaging with compelling marketing/retailing strategy?
     • With financial constraints in place at property-level, acquiring new customers will become increasingly difficult with less marketing spend.  What vehicles outside of social and PR can we leverage in the quest for greater reach and exposure?

Think about the questions that are most on the minds of hotel leaders globally. What can you answer today? What do you need to learn more about? Make a plan to get the information that you need.  HSMAI will add some more links to good content right up until the 17^th June.

Questions to ask yourself:

• • • • What’s the right price?!?
      • Why do hotels insist on winning the race to the bottom of the rate barrel?
      • How can our team create innovative offers that adapt to the current conditions…whatever they may be?
      • How can we drive demand without pushing rates down?
      • What longer-term rate strategies can we start planning for?
      • What are the opportunities to maximize our restaurant and F&B revenues going forward?
      • How can we forecast now?  Is historical PMS data helpful?

Think about the questions that are most on the minds of hotel leaders globally. What can you answer today? What do you need to learn more about? Make a plan to get the information that you need.  HSMAI will add some more links to good content right up until the 17^th June.

Questions to ask yourself:

• • How will the demand for meetings & events change in the short term?
  • What will be the role of event venues going forward? How will they adjust to the virtual or hybrid events world?
  • What will meeting planners insist on contracts that include clauses on cleaning/hygiene standards and physical distancing?
  • How can our team create innovative offers that adapt to the current conditions…whatever they may be?
  • What’s the right price?!?
  • Can we re-purpose the events space for other revenue-raising initiatives?  Is the local restaurant looking for a larger space so they can apply social distancing?  Could you rent them some of your space and kitchen?  Or maybe they run the food and you run the drinks?
  • Meetings – could your large meeting rooms be used for local businesses who don’t have large enough meeting rooms or office space to physical distance?
  • What are the opportunities to maximize our restaurant and F&B revenues going forward?

HSMAI Europe’s Digital Expert LAB is a unique initiative that provides a one-stop shop to access a wealth of knowledge, delivered by industry experts and thought leaders, with a multi-channel, customer-focused and commercially-minded approach. It is free for HSMAI members. Please contact us if you need more information. 

Spend time reviewing the new Playbooks for Recovery produced by HSMAI and Amadeus. What can you learn and incorporate into your own re-openings and recover?

Available now.  You will need to provide your email address to access these playbooks.

Spend time reviewing the new Playbooks for Recovery produced by HSMAI and Amadeus. What can you learn and incorporate into your own re-openings and recover? 

Available now.  You will need to provide your email address to access these playbooks.

Spend time reviewing the new Playbooks for Recovery produced by HSMAI and Amadeus. What can you learn and incorporate into your own re-openings and recover?

Available now.  You will need to provide your email address to access these playbooks.

Scale up Digitally, Boost Business Performance!

Helping your Business manage through COVID-19.  Learn more.

Google Learning

For those of you who advertise in Google, or want to improve your SEO, Google offer plenty of assistance by providing local examples, tutorials, and guides and if you need certification, you can take that path too.

Google Ads Tutorials – you can find video tutorials on various subjects (measurement, audiences, apps, etc.) related to Google Ads.

Google Skillshop – includes training and certification

Google Digital Garage – you can find more generic digital marketing courses, going beyond the typical certification materials of Google Ads. These are aimed mainly at those who want to start learning about a specific subject.

Attend one or more sessions in ROC@Home LIVE  with speakers from around the  A small fee (US$25 applies for the full 20+sessions. 

BONUS: Claim Professional Development Credit (1 credit per hour) on your CRME application or recertification.