- Demonstrate expertise in most tactical areas of Digital Marketing
- Be proficient in creating basic strategic initiatives,
- Utilise the analytical and management tools necessary to communicate results, and;
- Execute effective digital marketing plans in a hospitality environment.
Digital Marketing Academy
Digital is big business, and it’s only going to get bigger! Hoteliers need the right skills if they’re going to maximise all of the opportunities that digital offers today. Courses are suitable for:
- Leaders who manage digital marketing
- Leaders working in Distribution
- Vendors who supply services or software around the digital function
- Marketing & Digital staff who want to upskill in specific areas.
HSMAI’s Digital Expert LAB will help you upskill and develop your digital knowledge, enabling you to draw out new digital insights and make strategy driven decisions that benefit your hotel(s).
Are you working on Digital Marketing in the hotel industry? Looking for an edge to set you apart from your peers? Get yourself certified by your industry organisation, HSMAI. Over 1,000 people have earned their CHDM designation (Certified Hospitality Digital Marketer). When you earn your designation, wear it proudly:
YOUR NAME, CHDM
GROW YOUR CAREER IN DIGITAL MARKETING
Fast-track your learning by studying digital marketing
Get on-the-job experience through a job in marketing, internships & attending HSMAI training workshops
Prove your skills and experience with a globally-recognised certification
Keep up to date and gain new skills with short, online courses in sales, marketing & digital topics
To continue to grow your career, get some leadership skills by doing more online courses in other disciplines or specialised leadership courses.
1/2 day Training Workshops
HSMAI Asia Pacific runs face-to-face Training Workshops around the Asia Pacific region. These are typically 1/2 day events and focussed on specific topics in Revenue Management, Digital, Marketing, Distribution, Conference & Event Sales. Check out our calendar of events, or review our full-day Regional Conferences. All of these events will give you the opportunity to hear hoteliers speaking about best practice in the disciplines above. No sales pitches, just genuine learning opportunities.
Select from many courses in the HSMAI Digital Expert Lab – a video training series specifically designed for hoteliers:
- The Road towards a Customer-Centric Company
- Data-driven Digital Marketing
- Adapting to the Changing Hospitality Customer journey
- How will Artificial Intelligence change the hospitality industry?
- Web Development Brings the Pieces Together
- Global Scalability
Check out more details about this brand new course.
The Certified Hospitality Digital Marketer (CHDM) designation is recognition that you are:
Please visit our Publications page at http://www.hsmai.org/trends/content.cfm?ItemNumber=4850
Digital & Marketing Webinars
Produced by HSMAI’s America’s Marketing Advisory Board Digital Marketing Council, this series explore the top issues and offers effective strategies and tactics to increase your organizations ROI.
- Hacking Marketing: The Amazing Convergence of Marketing and Software
- Website conformity – What you need to know
- Digital Disruption – The Consumer Marketing Trends you need to know
For more Webinar topics, please visit our Knowledge Center. Note that some webinars are only free for members. Non-members may have to pay a fee to access some webinars.
Checkout our videos from recent HSMAI Conferences:
- 2016 Bangkok – HSMAI Asia Pacific – Revenue, DIgital & Distribution Conference
For over 1,000 Case Studies on Digital Marketing, please visit our website at www.adrianawards.com
Also, checkout our HSMAI Digital Expert Lab for a video training series where you can pick and choose specific topics to learn more about.