Hotel Marketing Academy


Digital is big business, and it’s only going to get bigger! Hoteliers need the right skills if they’re going to maximise all of the opportunities that digital offers today. Courses are suitable for:

  • Leaders who manage digital marketing
  • Leaders working in Distribution
  • Vendors who supply services or software around the digital function
  • Marketing & Digital staff who want to upskill in specific areas.

Earn your ‘Certificate in Digital Marketing (Hospitality)


Study single topics to upskill quickly


Are you working on Digital Marketing in the hotel industry?  Looking for an edge to set you apart from your peers?  Get yourself certified by your industry organisation, HSMAI.  Over 1,000 people have earned their CHDM  designation (Certified Hospitality Digital Marketer).  When you earn your designation, wear it proudly: 




  • Get Ready

    Fast-track your learning by studying digital marketing

  • Get experience

    Get on-the-job experience through a job in marketing, internships & attending HSMAI training workshops

  • Get Certified

    Prove your skills and experience with a globally-recognised certification

  • Keep Learning

    Keep up to date and gain new skills with short, online courses in sales, marketing & digital topics

  • Leadership

    To continue to grow your career, get some leadership skills by doing more online courses in other disciplines or specialised leadership courses.

Hotel Training Workshops

HSMAI Asia Pacific runs face-to-face Training Workshops around the Asia Pacific region.  These are typically 1/2 day events and focussed on specific topics in Revenue Management, Digital, Marketing, Distribution, Conference & Event Sales.  Check out our calendar of events, or review our full-day Regional Conferences.  All of these events will give you the opportunity to hear hoteliers speaking about best practice in the disciplines above.  No sales pitches, just genuine learning opportunities.

Select from many courses in the HSMAI Digital Expert Lab – a video training series specifically designed for hoteliers:

  • The Road towards a Customer-Centric Company
  • Data-driven Digital Marketing
  • Adapting to the Changing Hospitality Customer journey
  • How will Artificial Intelligence change the hospitality industry?
  • Web Development Brings the Pieces Together
  • Global Scalability

Check out more details about this video series.

The Certified Hospitality Digital Marketer (CHDM) designation is recognition that you are:

  • Demonstrate expertise in most tactical areas of Digital Marketing
  • Be proficient in creating basic strategic initiatives,
  • Utilise the analytical and management tools necessary to communicate results, and;
  • Execute effective digital marketing plans in a hospitality environment.


Certificate in DIgital Marketing (Hospitality)

This new 10-course certificate program can be studied 100% online.  The launch is scheduled for March, 2020.  Register your interest in the course by contacting us:

Digital & Marketing Webinars

Produced by HSMAI’s America’s Marketing Advisory Board Digital Marketing Council, this series explore the top issues and offers effective strategies and tactics to increase your organizations ROI.

For more Webinar topics, please visit our Knowledge Center. Note that some webinars are only free for members.  Non-members may have to pay a fee to access some webinars.

Checkout our videos from recent HSMAI Conferences:

HSMAI is pleased to present here 10 videos from select sessions at our 2017 Digital Marketing Strategy Conference. This series is sponsored by STR and Hotel News Now.

For over 1,000 Case Studies on Digital Marketing, please visit our website at

Also, checkout our HSMAI Digital Expert Lab for a video training series where you can pick and choose specific topics to learn more about.



Contact Us

Send us an email for any queries you have about HSMAI Academy and we'll get back to you as soon as possible.