HSMAI Certificate in Hotel Digital Marketing online training

Hospitality Sales & Marketing Association International have developed a full training program for hotels & accommodation businesses to learn more about the commercial, digital marketing & distribution functions. 100% Online courses and some optional face-to-face workshops.

STUDY ANYTIME
ANYWHERE

DEVELOPED BY
HOTELIERS

HANDS ON

Upskill with Short online courses

Hotel Courses Pricing from:

US$55 for HSMAI members

US$65 for non-members

Enrol in a single courses by tapping the course name.

Earn your Certificate in Digital Marketing (Hospitality)

You must complete all 4 core courses plus 6 other courses from the list below to be eligible for the certificate.

Includes:

  • 4 Core Courses (see list below)
  • 6 additional courses from the digital & marketing category (we recommend you complete at least one course from each of the Media Categories — Owned Media, Earned Media, and Paid Media)
  • The Certificate in Digital Marketing (Hospitality) is awarded by HSMAI (Hospitality Sales & Marketing Association International)

US$400 for HSMAI members

US$550 for non-members

Enrol in the full certificate program below or enrol in a single course by tapping the course name.

HSMAI CERTIFICATE IN DIGITAL MARKETING (HOSPITALITY)

Discipline Core Courses Details
Core Course Understanding Your Guest’s Path to Booking Available now
Core Course Understanding the Accommodation Market Available now
Core Course Introduction to Hotel Digital Marketing Available now
Core Course Market Segmentation Available now
Tip! Tap on each Course name to view more details.
Discipline Additional Courses Details
Marketing Owned Media: SEO Available now
Marketing Owned Media: Content & Rich Media Available now
Marketing Owned Media: CRM, Email Marketing, & Loyalty Available now
Marketing Owned Media: Optimizing for Voice Search & Chatbots Available now
Commercial Accommodation Distribution Available now
Commercial Competitive Pricing Analysis (How to price your rooms) Available now
Commercial Developing your Hotel SWOT Analysis Available now
Marketing Earned Media: Reviews and Customer Feedback Coming in 2024
Public Relations Earned Media: Public Relations & Influencers Coming in 2024
Paid Media Paid Media: Measuring Marketing Performance 3Coming in 2024
E-Commerce Managing your Website & E-Commerce Coming in 2024
Sales & Marketing Earned Media: Social Media Coming in 2024
Marketing Strategy Developing your Marketing Strategy & Plan Coming in 2024

You will learn

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Training Workshops Locations & Dates

HSMAI Instructor-Led Classes Around the Globe

Classes in Sales, Marketing, Branding, Revenue Management, & Customer Centricity are held year-round

Contact Us

Send us an email for any queries you have about HSMAI Academy and we'll get back to you as soon as possible.

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CHDM LogoHSMAI Regional Digital & Revenue Workshop series