Hospitality Industry Glossary
The Hospitality Sales & Marketing Association International (HSMAI) has curated definitions and examples of terms used by hospitality professionals. Many of our terms include formulae.
We have compiled over 700 terms for your use. If you find any terms are missing, please Contact us.
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- 3
- 30/30/30/10 rule for Social media
- 301 Redirect
- 302 Redirect
- 4
- 404 Error
- a
- Ad Extensions
- Ad Manager Account
- Ad Network
- Addendum
- ADR
- AdWords
- Adwords (Google Adwords)
- Algorithm
- Algorithm Update
- ALOS
- ALT Average Lead Time
- Alt Tag
- Amortization
- Amplification Rate
- Analytics
- Anchor Text
- Ancillary Revenue
- Ancillary Revenue Per Room
- Anthropocentric Hotels
- API (Application Programming Interface)
- Applause Rate
- Arrived Conversion rate: Hotels
- Attribute-Based Pricing & Shopping
- Attribution
- Attrition Collection
- AVE
- Average Daily Rate (ADR)
- Average Length of Stay (ALOS)
- Average Position
- b
- B2B
- B2C
- Backlink
- Banner Ad
- BAR
- Best Available Rate
- Bing
- Bing Ads
- Black Hat
- Blog
- Bot
- Bounce Rate
- Breadcrumbs
- Budget
- Business Acumen
- c
- California Consumer Privacy Act (CCPA)
- Campaign
- Canonical Tag
- CCPA
- CDP - Customer Data Platform
- Channel Manager
- Closed to Arrival
- Closed User Groups (CUG)
- Code
- COGS
- COGS-F&B
- Commission
- Commissionable Rate
- Competition
- Competitive Advantage
- Content
- Conversion Rate
- Cookie
- Cost of Acquisition
- Cost of Goods Sold (COGS) Food & Beverage
- Cost of Goods Sold (COGS) Hotel rooms
- CPA
- CPA (Cost Per Acquisition)
- CPC
- CPC (Cost Per Click)
- CPM
- Crawler
- CRM
- CRM - Customer Relationship Management
- CRO
- CRO (Conversion Rate Optimization)
- CRS - Central Reservations System
- CTA
- CTA (Call To Action)
- CTR
- CTR (Click Through Rate)
- CUG
- Customer Experience (CX)
- Customer Relationship Management
- Customer Service vs Customer Experience
- d
- Dashboard
- Description Tag
- Digital Marketing
- Direct Traffic
- Directory
- Display Ads
- Display Network
- Duplicate Content
- Dynamic Packaging
- e
- Earned Media Value (EMV)
- EAT
- EBITDA
- Ecommerce (or E-Commerce)
- Email Automation
- External Link
- f
- Facebook Ads Manager
- Facebook Business Page
- Featured Snippet
- Filter
- Filter (Bubbles)
- First Party data
- Flow through
- Forecast
- Friendly URL
- g
- GDP
- GDPR
- GDS
- GenAI
- General Data Protection Regulation (GDPR)
- Generative AI
- Ghost kitchen
- Global Distribution System
- Google AdWords
- Google Algorithm
- Google Analytics
- Google Maps
- Google My Business
- Google Partner Agency
- Google Reviews
- Google Search Console
- GOPPAR
- GOPPASF
- Gross Domestic Product (GDP)
- Gross Operating Profit Per Available Room
- h
- Hashtag
- Header
- Header Tag
- Header Tags
- HTML
- HTTP
- HTTPS
- Hybrid Event
- Hybrid Hotels
- Hyperlink
- i
- Impression
- Impression Share
- Inbound Marketing
- Index
- Influencer Marketing
- Internet of Things (IoT)
- k
- Keyword
- Keyword Density
- Keyword Phrase
- Keyword Priority
- Keyword Stuffing
- Knowledge Graph/Panel
- Knowledge Panel
- l
- Landing Page
- Last Room Availability
- Latent Semantic Indexing (LSI) Keywords
- Length of Stay pricing
- Link Profile
- Local 3-Pack
- Local Citation
- Local Search
- Long Tail Keyword
- Lookalike Audience
- m
- Mark-Up
- Market Share
- Maximum Length of Stay
- Mentions
- Merchant Model
- Meta Description
- Meta Keywords
- Meta Tag
- Meta Tags
- Metasearch Engine (or Aggregator)
- MICE in the Hospitality Industry
- Moz
- Moz Local
- Multi Channel Distribution
- n
- Natural Language Generation [NLG]
- Net Rate
- Net RevPAR
- Net RevPAR (Net Revenue Per Available Room)
- NFT
- NLP
- Non-Fungible Token
- o
- Occupancy
- Online Reputation Management (ORM) for Hospitality
- Online Travel Agencies
- Onward Distribution
- Open Graph Tag
- Organic
- ORM
- OTA
- OTB or BOB
- Overselling or Overbooking
- p
- Paid Media
- Personalized Search Results
- Personally Identifiable Information (PII)
- Pick-up or Pace report
- PII
- Pixel
- PMS
- Polling Module
- Position
- PPC
- PPC / Pay-Per-Click
- PPC bidding model
- Predicting demand
- Press Kit or Media Kit
- Price Parity
- Product Parity
- ProPAR
- ProPAR Profit Per Available Room
- Property Management System (PMS)
- q
- Quality Score
- Query
- r
- Rack rate
- Rankings
- Rate Fences - applied to room pricing
- Rate Parity-broad rate parity
- Rate Parity-narrow rate parity
- Readability
- Reciprocal Link
- Redirect
- Reels
- Referral
- Remarketing
- Repost
- Responsive Web Design
- Retention Rate
- Revenue
- Revenue Generation Index
- Revenue Management
- Revenue Management System
- Revenue per Available Room
- Revenue per Available Space
- Reviews
- RevPAC = Revenue Per Available Customer
- RevPAM
- RevPAM - Revenue Per Available square Metre
- RevPAR
- RevPAS
- RevPASH
- RGI
- Rich Snippets
- RMS
- ROAS
- ROAS (Return On Ad Spend)
- ROI
- ROI (Return On Investment)
- ROP - Restaurant Optimization Planning
- RPI
- RSS
- RSS (Really Simple Syndication)
- RTO: Regional Tourism Office
- s
- Schema
- Schema Markup
- Search Engine
- Search Engine Results Page (SERP)
- Search Network
- Second party data
- Self Sovereign Identity (SSI)
- SEM
- SEM (Search Engine Marketing)
- SEO
- SEO (Search Engine Optimization)
- SEO, Off-Page
- SEO, On-Page
- SERP
- SERP or Search Engine Results Page
- Sessions
- Shares
- Shorts
- Simulive
- Sitelink
- Sitemap
- Slug
- SMMP
- Social Selling
- Source
- Source Market
- Spam
- Spider
- Split-Rate
- SSI
- Strategic Meetings Management Program [SMMP]
- Strategy vs Planning - what is the difference?
- Structured Data
- Super App
- t
- Tag, Alt
- Tag, Canonical
- Tag, Description
- Tag, Header
- Tag, Meta
- Tag, Open Graph
- Tag, Title
- Technocentric Hotels
- Thin Content
- Third-Party Data
- Title Tag
- Total Revenue Management (TRM)
- Tracking Code
- Transient Travellers
- Trusted Advisor
- Twitter Advertising
- u
- UBE - Universal Booking Engine/ Unified Booking Engine
- UNAP
- UNAP (URL, Name, Address, Phone Number)
- Unbundling and Bundling
- Unconstrained Demand
- Unique Visitors
- URL
- URL (Link) Shortener
- UX
- UX – (User Experience)
- v
- Visitors
- Visits
- Voice Search
- w
- Web 2.0
- Webcast vs Webinar
- Website
- Wireframe
- y
- Yahoo! Advertising
- Yahoo! Search
- Yelp
- Yext
- YouTube
- YouTube Advertising
- z
- Zero based budgeting